This is an advert for WWF, World Wildlife Protection Agency, a kind of greenpeace for the forrest and land. It's aim is to stop landclearing and degradation to protect the animal & plants.The advert was created by Saatchi & Saatchi NZ.
A very clever subtle way of showing suburbia encroaching into the forrests...like a bug eating into a leaf, leaving mold, destruction, chaos and dead areas to the plant.
It's an organic, monochromatic look with 'suburbia' only taking up small less than a third section of the leaf. Looks even a bit like a Fibronacci division. No type but a powerful message and quite dominating. Love it.
